askus@targetedge.in

Notes from the field

Thoughts and takeaways from the work. Just things worth sharing.

Optimizing a Single Page for a Five-Person Buying Committee

The B2B A/B Testing Trap (And How to Get Real Insights from Small Audiences)

The Post-Launch Checklist Everyone Forgets

The Content Your Buying Committee Actually Reads

The 'Integrated Campaign' That Isn't Actually Integrated

Your Top of Funnel Isn't a Megaphone; It's a Library

The Difference Between a ‘Keyword’ and a ‘Customer Problem’

Your Funnel Is Being Compressed

The ‘So What?’ Report

To Gate or Not to Gate Content? Honestly, It's the Wrong Question.