For a Pharmaceutical Leader, We Increased Qualified Leads by 3x

A globally recognized manufacturer of Active Pharmaceutical Ingredients (APIs) and intermediates was a pioneer in their field, but their digital presence didn't reflect their industry standing. In a competitive global market, they were becoming increasingly invisible online to researchers, scientists, and buyers who were actively searching for the products they specialized in.

About client

A globally recognized manufacturer of Active Pharmaceutical Ingredients and intermediates, delivering high-quality API and CDMO solutions to regulated markets with strong R&D capabilities and rigorous compliance.

Industry

Life sciences / Pharma

The Challenge: An Online Presence That Didn't Match Their Expertise

The core business problem was a disconnect between their real-world authority and their digital footprint. Their website was not ranking for critical product-related keywords, which meant they were missing out on a significant volume of high-intent traffic and qualified leads.

This created several key issues:

  • Low Search Visibility: Competitors were capturing valuable search traffic for core product terms.
  • Poor Lead Quality: The traffic they did receive was not always relevant, leading to a low conversion rate of visitors to qualified leads.
  • Weak Digital Brand: Their online presence failed to communicate their deep industry expertise and innovative capabilities.

Our Approach: A Comprehensive Digital Overhaul

We implemented a multi-faceted strategy to rebuild their digital presence from the ground up, focusing on technical SEO, content authority, and targeted lead generation.

  1. Fix the SEO Foundation We started with a complete website SEO overhaul. This involved optimizing all on-page elements, restructuring the site architecture for better crawlability, and creating new, highly-targeted pages for their core API and CDMO service offerings.
  2. Build Content Authority We developed a content strategy centered on creating pillar pages and content hubs. These extensive resources, supported by in-depth blog posts and case studies, established the client as a definitive source of information in their niche and significantly improved search rankings.
  3. Drive High-Quality Leads We launched targeted SEM campaigns aimed at bottom-of-funnel users in key markets like the US and EU. By offering valuable gated content like whitepapers, we were able to capture and nurture high-quality leads. This was supported by a strategic link-building campaign with reputable industry publications to boost domain authority.

The Impact: A Surge in Traffic and High-Quality Leads

Our integrated strategy transformed the client's digital channel into a powerful engine for business growth.

  • Organic traffic increased by 60% within six months.
  • The generation of sales-qualified leads (SQLs) grew by 3x.
  • Their social media following grew by 10x, building a strong community.