For a Leading Hybrid Cloud Provider, We Built a PPC Engine That Delivered 20x Lead Growth in One Year

A leading managed hosting and multi-cloud solutions provider, serving thousands of enterprises globally, had a strong reputation built on offline relationships. However, their digital marketing efforts were failing to produce qualified leads at scale, creating a significant gap in their growth strategy.

About client

A leading managed hosting and hybrid multi-cloud provider under the NTT family, delivering secure infrastructure, migration, and operations for enterprises seeking reliability, compliance, and performance at scale.

Industry

Managed hosting & multi-cloud

The Challenge: Translating Market Leadership into Digital Results

The core business problem was a failure to generate a predictable pipeline of sales-qualified leads (SQLs) through digital channels. In a competitive market, their online presence was not delivering the volume or quality of prospects needed to maintain their leadership position.

This resulted in several key issues:

  • Ineffective Lead Generation: Their online marketing wasn't producing a consistent flow of qualified leads for the sales team.
  • High Acquisition Costs: Without a refined strategy, their cost-per-click (CPC) was high, and ad spend was often wasted on irrelevant traffic.
  • Missed Opportunities: Key enterprise accounts on their target list were being lost to competitors with stronger digital acquisition funnels.

Our Approach: A Data-Driven PPC and Conversion Strategy

We designed and executed a multi-faceted PPC strategy focused on efficiency, optimization, and conversion, turning their ad spend into a high-performing growth engine.

  1. Building a Targeted Foundation We started with extensive competitor and keyword research to ensure campaigns were structured to reach the most relevant and high-intent enterprise audiences, effectively filtering out noise from the start.
  2. Systematic Campaign Optimization We implemented rigorous A/B testing for ad copy and creatives, alongside a disciplined use of negative keywords. This continuous optimization process eliminated wasted spend and steadily improved click-through rates and ad relevance.
  3. Maximizing Conversion Rates We aligned ad campaigns with redesigned, optimized landing pages. This focus on the end-to-end user journey improved Google Ads Quality Scores, which lowered CPC and, most importantly, significantly increased the rate at which visitors converted into leads.

The Impact: A Scalable and Efficient Lead Pipeline

The strategy transformed the client's digital marketing performance, generating a substantial and cost-effective increase in high-quality leads that directly contributed to major business wins.

  • Website traffic grew by 8x.
  • Sales-qualified leads increased by 20x within one year.
  • The cost-per-click (CPC) was reduced by 25%, while lead volume grew.
  • The campaigns helped secure partnerships with major enterprises on their primary target list.