For a Global Mobile Engagement Platform, We Turned Underperforming Websites into a Lead Generation Engine

Following a major rebranding initiative, a leading B2B communications platform launched two new websites to drive its next phase of growth. Despite the significant investment, the new digital properties were failing to attract the right audiences or generate leads, particularly in key international markets.

About client

A global mobile engagement platform enabling businesses to deliver messaging, notifications, and conversational experiences across SMS, WhatsApp, RCS, and voice, powering scalable customer communications in 150+ countries.

Industry

Telecommunications

The Challenge: New Websites, No Momentum

The core business problem was a disconnect between their growth ambitions and their digital performance. Their new websites were invisible to high-value audiences, and their initial advertising efforts were inefficient.

This led to several critical issues:

  • Wasted Ad Spend: Paid campaigns were attracting irrelevant traffic, driving up costs without delivering qualified leads.
  • Poor User Experience: A 50% bounce rate indicated a severe mismatch between ad messaging and the landing page experience, causing potential customers to leave immediately.
  • Stalled Global Growth: They were failing to gain traction in competitive markets across North America, Europe, and Southeast Asia.

Our Approach: Engineering a Precision Acquisition Funnel

Instead of simply running more ads, we implemented a systematic, data-driven framework to optimize the entire paid acquisition funnel—from click to conversion.

  1. Systematic Message Testing We moved beyond basic ad copy and implemented a rigorous split-testing process for both ads and landing pages. This allowed us to identify the most effective messaging that resonated with specific audiences, from app developers to enterprise clients.
  2. Eliminating Irrelevant Traffic We aggressively refined their campaign targeting by implementing comprehensive negative keyword lists. This single action filtered out unqualified searchers, immediately reducing wasted ad spend and improving the quality of visitors reaching the site.
  3. Optimizing the Path to Conversion By improving Google Ads Quality Scores through highly relevant campaigns and optimizing the landing page experience, we created a seamless journey for the user. This reduced friction and directly improved conversion rates for form fills and registrations.

The Impact: Efficient Growth and a Clear ROI

Our methodical approach transformed their paid advertising from a cost center into a predictable and efficient engine for business growth, delivering substantial results.

  • Over 1,800 high-quality leads were generated.
  • The website's bounce rate was reduced by 50%.
  • Form submissions increased by 720% year-over-year.
  • The cost per lead was reduced by 38% while lead quality improved by 33%.