For a Global IT Services Leader, We Broke Through a Traffic Plateau to Drive International Growth

A global leader in IT services, operating in over 50 countries, found its digital growth had stalled. Despite their massive scale and reputation, their website's organic traffic was stagnant. They struggled to rank for high-value keywords and failed to connect with key audiences in their non-English speaking markets.

About client

A global IT services leader delivering consulting, application development, cloud, and managed services across industries, transforming enterprises with secure, scalable technologies and localized expertise in 50+ countries.

Industry

IT Services and IT Consulting

The Challenge: A Global Footprint with a Localized SEO Problem

The core business problem was a mismatch between their global presence and their online reach. Their SEO strategy was not equipped to handle the complexities of a multinational audience, and technical issues were holding them back.

This created several critical roadblocks:

  • Stagnant Organic Traffic: Their primary channel for inbound interest had stopped growing.
  • Poor Keyword Visibility: They were invisible to customers searching for their core, high-impact services.
  • Technical Debt: A slow, mobile-unfriendly website frustrated users and was penalized by search engines.
  • Limited International Reach: Their monolingual SEO approach was failing to capture valuable traffic from diverse regions.

Our Approach: A Foundation-First, Multilingual SEO Strategy

We developed a comprehensive strategy that addressed the technical foundation before expanding their reach internationally.

  1. Fix the Technical Foundation We began by resolving critical technical SEO issues. This included optimizing site code to reduce page load times by 30% and enhancing mobile-friendliness, which immediately improved user experience and site crawlability.
  2. Target High-Value Keywords We conducted in-depth keyword research, identifying 133 high-impact terms. We then systematically created new content and optimized existing pages to rank for these crucial searches.
  3. Implement a Multilingual Strategy We expanded their SEO efforts to target the top three languages of their audience. This involved optimizing region-specific content, meta tags, and localizing the user experience to ensure relevance in each market.
  4. Build Domain Authority We launched a strategic link-building campaign, securing over 210 high-quality backlinks from reputable industry sources to enhance the website's credibility and search engine rankings.

The Impact: Unlocking Significant Global Growth

Our integrated strategy broke through the client's traffic plateau and established a strong foundation for sustained international growth.

  • Organic traffic increased by 40%.
  • Achieved first-page rankings for 32 of the most critical keywords.
  • Traffic from non-English regions grew by 30%.
  • Site crawlability improved by 20%, boosting overall search visibility.