For a B2B Industry Leader, We Turned 100 Years of Authority into Digital Growth
A century-old leader in the B2B flavors and fragrances industry had a powerful reputation offline. Online, however, they were largely invisible. Their digital presence didn't reflect their status, causing them to lose ground to newer, more digitally native competitors.
A century-old flavors and fragrances manufacturer serving global B2B brands, combining deep sensory science with large-scale production to deliver customized taste and aroma solutions across food, beverage, and personal care.
Flavors & fragrances (B2B manufacturing)
The Challenge: When a Strong Legacy Isn't Enough
The client's core problem was a disconnect between their brand authority and their digital performance. While respected in their field, they struggled to connect with modern B2B buyers who start their journey online.
This created clear business challenges:
- Low Online Visibility: Poor organic search rankings meant qualified buyers couldn't find them.
- Inefficient Marketing Spend: Pay-per-click (PPC) campaigns were generating low-quality inquiries, wasting budget and sales team resources.
- A Silent Online Presence: They had no engaged community, missing opportunities to build trust and demonstrate expertise online.
Our Approach: A Three-Part Digital Revitalization
We implemented a systematic plan to translate their offline authority into measurable online results.
- Building a Solid Technical Foundation Before anything else, we addressed the technical issues holding their website back. We focused on improving how search engines crawled and indexed their site, fixing the foundational problems that harmed their visibility.
- Capturing High-Intent Buyers Next, we focused on driving the right kind of traffic.
- We rebuilt their PPC campaigns from the ground up, refining targeting to reach niche B2B decision-makers. This immediately improved lead quality.
- We developed an SEO strategy centered on the specific problems their buyers were trying to solve, ensuring the client showed up at the exact moment of need.
- Demonstrating Expertise at Scale Finally, we turned their social channels from empty storefronts into active communities. Through targeted content, we engaged a highly specific audience, building brand recall and positioning them as the go-to experts in their field.
The Impact: A Modern Engine for Growth
Our work successfully modernized the client's marketing, creating a predictable system for attracting high-value customers.
- Organic traffic grew significantly, with a 236% increase in website sessions and a 131% increase in inbound leads.
- Marketing became more efficient, with a 33% reduction in cost per lead and a 21% improvement in lead quality.
- A new digital community was built, reaching over 118,000 members with high engagement rates (8-10%).
