For a 350-Year-Old Science Company, We Helped Reframe Their Brand for a Digital Age

A global leader in the life sciences space, with a history stretching back centuries, faced a perception problem. Their public image was that of a traditional pharmaceutical company, not the innovative, tech-driven science organization they had become. They needed to build a modern digital presence from scratch, under strict regulatory constraints.

About client

A 350-year-old global science and technology company spanning Healthcare, Life Science, and Electronics, delivering therapies, tools, and advanced materials to researchers, manufacturers, and innovators worldwide.

Industry

Life sciences / Pharma

The Challenge: Building a Modern Brand from Zero

The core business challenge was to overhaul the company's brand image for a digital-first world. With no existing social media community, this was a ground-up initiative.

This presented three key obstacles:

  • A Dated Public Image: They needed to shift perception from "traditional pharma" to "innovative science and technology."
  • No Digital Community: They had to build an engaged audience from scratch to share their new narrative.
  • Strict Regulatory Hurdles: All communication strategies had to navigate complex industry compliance rules, making typical social media tactics risky.

Our Approach: An Inside-Out Community Strategy

Instead of a traditional corporate marketing push, we built the community from its most authentic source: its people.

  1. Start with Employees We began by engaging the company's 56,000 employees, turning them into the foundational members and advocates of the new digital community. Targeted internal announcements and ads created an initial wave of engagement.
  2. Center the Narrative on People The content strategy focused on employee-driven stories. By showcasing the people behind the science, we humanized the brand and organically highlighted its innovative culture, effectively shifting the brand narrative.
  3. Expand with Targeted Communication With a strong internal base, we expanded our reach. Strategic ad campaigns and live updates were used to engage external stakeholders, including customers and investors, communicating the brand's evolution in real-time.

The Impact: A Successful Digital Transformation

The strategy successfully built a vibrant digital community and transformed the client's brand perception, delivering remarkable and measurable growth.

  • Social media followers grew by 250% year-over-year.
  • Audience engagement increased by 350% year-over-year.
  • The brand achieved over 1 million unique impressions every month, establishing a strong and consistent digital presence.